Murat and Beth Bugdaycay, the husband and wife duo behind Foundrae founded the collection in 2015 with the idea of creating visually pleasing pieces that offer more than just tangibility. This isn’t the kind of jewelry you keep tucked away in a safe only to be worn on special occasions. They are mood evoking pieces that will entice you to wear them every day.
Beth’s designs are “more than jewelry: they are modern heirlooms, ones that allow the wearer to express something highly personal to the world.” Every design is practical enough to wear layered with a casual look or solo with a glamourous gown. Whatever the occasion, these timeless pieces are guaranteed to spark conversation.
Timelessness is an important part of the brand’s ethos because each piece is crafted to withstand the punches of life. These modern heirlooms are designed with spiritual & mystical symbols, meant to serve as reminders and personal quests for inner peace. They are not miracle workers or permeated with supernatural powers.
The resulting collection is highly personal yet charged with an energy and style that’s meant to empower, to be shared, and to be passed down for generations to come. This concept has inspired the modern consumer to be the best version of themselves.