Introducing | La DOUBLEJ

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OUR STORY
La DoubleJ is a multi-tasking Milanese brand that edits the very best of Italy.
Founded by J.J. Martin in 2015, the company has expanded from a shoppable
magazine selling just vintage clothing and jewelry to a full lifestyle label offering
new fashion made with archival prints, cool home design and rare vintage. All
of La DoubleJ’s creations—from its content, editorial projects and pop up
shops, to its product design and wildly patterned showroom in Milan—are
distilled through a lens of pure joy, eye-popping print and love of all things
maximal.

OUR FEARLESS LEADER
Los Angeles-born, Milan-based journalist and vintage collector J.J. Martin has
spent the past 17 years scoping out the very best of Italian fashion and design
as a contributing editor at Harper’s Bazaar USA, WSJ, and Wallpaper
magazines. Her writing has also appeared in T: The NY Times Style Magazine,
Japanese Vogue, AD and Elle Décor. Now Martin translates her experience
as an editor into discovering hidden archives, curating under-the-radar talent,
and shining the light on Italy’s unsung historic producers for La DoubleJ.

OUR PRODUCTS
Our clothing is made from vintage patterns discovered sleeping in the secret
archives of Italy’s top textile manufacturers, printed onto new fabrics and
crafted entirely in Italy. La DoubleJ Housewives—our homeware line, inspired
by mythical Milanese housewives, otherwise known as sciure —is comprised of
perfectly patterned and brightly colored maximalist masterpiece ceramics,
linens and glassware that can all be layered, mixed and matched for a maximal
table effect.

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