Her experiments are an obvious success as their organic shapes and movement add life to her collections, which includes signature cocktail rings, long earrings, bracelet and necklaces, evoking a sensual and classy touch, much like the global woman she designs for – a woman who is up-to-date on cutting edge ideas and concepts and who is connected to the arts, fashion, and cultural expression. Chic, sexy and strong pieces in her collections use a stunning combination of black, yellow, rose and white 18k gold that join with gorgeous gems and diamonds creating a truly one-of a-kind pieces full of personality. Carla’s creative work is based on three cornerstones: nature in all of its forms, the architecture, specially Brasilia with the brilliant lines of Oscar Niemeyer and her faith.
Since 1996, Kelly Amorim, Carla’s sister and now president of the company, combines the functions of a partner and business manager. Although unknown to the public, it is currently primarily responsible for the international expansion of the brand that has already seduced Sofia Vergara, Sandra Bullock, Lupita Nyong'o and even the US first lady Michelle Obama.
Kelly manages the business side, from Sao Paulo, while Carla is responsible for the creative direction, with his feet firmly planted in the federal capital Brasilia. One sister is responsible for the creation while the other implements business strategies. The beginning of the successful professional partnership came almost by chance. Carla started alone, but soon discovered the needed a right-hand to manage the fast grown of her sales. So she summoned her sister Kelly, graduated in business administration for the task.
At the time, Kelly has left her role in another family business in the chicken field. From feathers to rare gems and precious metals, one of her first steps as the president of the company was to open their first mono-brand store in Brasilia in 1996. In the following years the successful and hard work sisters opened 6 more stores in five major Brazilian cities. Today Carla has a strong presence in her native country as one of its leading creators. In 2002 they started their international expansion. With first a showroom in Paris and now an international office in USA where the company pursuit the elusive international market. Carla’s work is contemporary, fresh, feminine, and delicate. She makes excellent use of the remarkable variety of stones that furnish her work with radiance and color. Her atelier is in Brasilia, where she lives with her husband and twin sons. Carla Amorim jewelry is now available in her 7 freestanding stores in Brazil, Bergdorf Goodman in New York, Tsum in Moscow, Harvey Nichols in London and also in the most prestigious stores across the world.
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