Designer Shilu Kumar decided to launch her own brand ‘Pashma’ ten years ago. ‘Pashma’ was christened as the brand for women, by women; using the finest of fibre together with drawing inspirations from core aesthetic traditions of the East and the West. Tying together the finest crafts and skills, collections were created complementing women of all shapes and orientations. Her ever evolving sense of aesthetics, uncompromising drive, and superior business drive continue to be the driving force behind Pashma’s success.

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