In a moment of madness or divine intervention, Rupert Sanderson resigned from a career in advertising to learn to make shoes at the Cordwainers College in London. During the summer break of the two year course he rode a motorbike to Italy to visit as many shoe factories, tanneries and last makers as he could. After working with Sergio Rossi and Bruno Magli, Rupert started his own brand. His design philosophy is simply 'less is more'. Concentrating on perfecting the line, volume and material to flatter and lengthen the leg, and make women feel sexier. His inspiration comes from the materials themselves; from the sensual curve and silhouettes of the lasts and heels, to the quality and finish of the best leather and fabrics.